The Top Beauty Influencers to Follow - A Guide to the Best in the Business

Discover the top beauty influencers to follow in 2023! Our ultimate guide features the best in the business, from skincare experts to makeup moguls. Get inspired by their stunning looks, learn from their expertise, and elevate your beauty game!

The beauty industry is one of the most dynamic and fast-paced industries in the world, with new trends emerging every season and a constant stream of new products and technologies being introduced. As a result, it can be difficult for consumers to keep up with the latest developments and know who to trust for advice and inspiration. That's where beauty influencers come in.

Beauty influencers are individuals who have built a following and reputation online by sharing their expertise, passion, and creativity related to all things beauty. They may specialize in makeup tutorials, skin care routines, hair styling, or any other aspect of beauty, and they use social media platforms like Instagram, YouTube, and TikTok to connect with their audience and share their knowledge and recommendations.

But with so many beauty influencers out there, it can be hard to know who to follow and who to trust. That's why we created this guide – to introduce you to the top beauty influencers to follow in 2023. Whether you're looking for inspiration for your next makeup look, wanting to learn more about skincare, or just need some beauty advice, these influencers have got you covered.

In this blog post, we'll be highlighting a range of talented individuals who are shaping the beauty industry with their expertise, creativity, and passion. We'll cover everything from traditional beauty bloggers to up-and-coming stars on the rise, and we'll give you a sneak peek into their worlds and what makes them stand out from the crowd. So grab a cup of coffee, sit back, and get ready to meet the top beauty influencers to follow in 2023.

Criteria for Choosing the Best Beauty Influencers

When selecting the top beauty influencers to feature in this guide, we considered several key factors to ensure that only the most talented and influential individuals made the cut. These factors included:

Relevance and Niche Expertise: We looked for influencers who specialize in specific areas of beauty, such as makeup, skincare, hair care, or nails. This ensures that their content is focused and informative, providing valuable insights and advice to their audience.

Quality of Content and Consistency of Posting: We evaluated the quality of content produced by each influencer, taking into account factors such as photography, videography, editing, and writing style. We also considered the frequency of their posts, aiming to feature influencers who consistently produce high-quality content.

Engagement and Following on Social Media Platforms: We analyzed the level of engagement generated by each influencer's content, including likes, comments, and shares. Additionally, we considered the size of their following, looking for influencers who have built a significant community around their brand.

Collaborations and Partnerships with Brands and Other Influencers: We looked for influencers who have collaborated with reputable brands and other influencers in the beauty industry. This indicates their credibility and influence within the industry, as well as their ability to work well with others.

Unique Style and Point of View: Finally, we sought out influencers who bring something unique to the table, whether it's their personal style, their approach to beauty, or their perspective on industry trends. This helps set them apart from other influencers and provides their audience with fresh and exciting content.

Using these criteria, we carefully curated a list of the top beauty influencers to follow in 2023. Each individual on our list has demonstrated exceptional expertise, creativity, and engagement within the beauty industry, making them must-follows for anyone interested in beauty and cosmetics.

The Top Beauty Influencers to Follow

Now that we've discussed the criteria for selecting the top beauty influencers, let's dive into our list of the top  beauty influencers to follow in 2023. These Influencers have demonstrated exceptional expertise, creativity, and engagement within the beauty industry, making them must-follows for anyone interested in beauty and cosmetics.

@NikkieTutorials - Nikkie de Jager

Nikkie de Jager, better known as NikkieTutorials, is a Dutch beauty YouTuber and makeup artist. With over 13 million subscribers, she's one of the most popular beauty influencers on the platform. Her content ranges from makeup tutorials and product reviews to personal vlogs and Q&A sessions. What sets her apart is her down-to-earth personality, relatable humor, and incredible makeup skills. She's also been named as one of Time Magazine's 100 most influential people in the world.

Notable Accomplishments:

13+ million subscribers on YouTube

Named as one of Time Magazine's 100 most influential people in the world

Winner of multiple awards, including a Streamy Award and a Shorty Award

Collaborated with major beauty brands such as Too Faced and Urban Decay

@JamesCharles - James Charles

James Charles is an American beauty YouTuber and makeup artist. He rose to fame after becoming the first male ambassador for CoverGirl, and his channel now boasts over 20 million subscribers. His content includes makeup tutorials, product reviews, and entertaining videos that showcase his energetic and playful personality. He's known for his bold, glamorous makeup looks and his ability to connect with his audience.

Notable Accomplishments:

20+ million subscribers on YouTube

First male ambassador for CoverGirl

Winner of multiple awards, including a People's Choice Award and a Shorty Award

Collaborated with major beauty brands such as Morphe and MAC Cosmetics

@HudaKattan - Huda Kattan

Huda Kattan is a Dubai-based beauty blogger and entrepreneur. She founded the popular beauty blog "Huda Beauty" and has since expanded her brand to include a successful line of false eyelashes and beauty products. Her content focuses on makeup tutorials, product reviews, and lifestyle tips, all delivered with her signature warmth and authenticity. She's become a household name in the beauty industry, thanks to her dedication to her craft and her commitment to empowering women.

Notable Accomplishments:

Founder of Huda Beauty, a popular beauty blog and brand

Successful line of false eyelashes and beauty products

25+ million followers on Instagram

Named as one of Forbes Middle East's "30 Under 30"

@JeffreeStar - Jeffree Star

Jeffree Star is an American beauty YouTuber, makeup artist, and musician. He's known for his outspoken personality, bold fashion sense, and unparalleled makeup skills. His content often features elaborate makeup tutorials, product reviews, and behind-the-scenes glimpses into his glamorous life. He's built a devoted fan base, thanks to his unfiltered honesty and unapologetic attitude.

Notable Accomplishments:

15+ million subscribers on YouTube

Successful line of beauty products, including eyeshadows and lipsticks

Named as one of Forbes' "Beauty Influencers to Watch"

Collaborated with major beauty brands such as Shane Dawson and MAC Cosmetics

@PatrickStarrr - Patrick Starrr

Patrick Starrr is a Filipino-American beauty YouTuber and makeup artist. He's gained a massive following for his creative makeup tutorials, which often feature him transforming into various celebrities and characters. His content is known for its high production value, humor, and educational value. He's also collaborated with numerous beauty brands and has launched his own line of beauty products.

Notable Accomplishments:

10+ million subscribers on YouTube

Creator of the popular "Makeup Transformation" series

Collaborated with major beauty brands such as MAC Cosmetics and Anastasia Beverly Hills

Launched his own line of beauty products, including eyeshadows and lipsticks

@MannyMUA - Manny Gutierrez

Manny Gutierrez, better known as MannyMUA, is a Mexican-American beauty YouTuber and makeup artist. He's known for his stunning makeup transformations and his ability to create flawless, camera-ready looks. His content often features him using a variety of beauty products, including high-end and drugstore options. He's also collaborated with numerous beauty brands and has a strong following among both English and Spanish-speaking audiences.

Notable Accomplishments:

7+ million subscribers on YouTube

Creator of the popular "Makeup Transformation" series

Collaborated with major beauty brands such as Maybelline and L'Oreal Paris

Named as one of Time Magazine's 100 most influential people in the world

@SophDoesNails - Sophie Roberts

Sophie Roberts, better known as SophDoesNails, is a British beauty YouTuber and nail artist. She's known for her intricate and colorful nail art designs, which have earned her a large following among beauty enthusiasts. Her content often features her creating unique and eye-catching nail looks using a variety of polishes and tools. She's also collaborated with numerous beauty brands and has been featured in numerous publications, including Vogue and Elle.

Notable Accomplishments:

5+ million subscribers on YouTube

Known for her intricate and colorful nail art designs

Collaborated with major beauty brands such as Essie and OPI

Featured in numerous publications, including Vogue and Elle

@LilyPebbles - Lily Pebbles

Lily Pebbles is a British beauty YouTuber and blogger. She's known for her natural, effortless makeup tips looks and her love of skincare. Her content often features her sharing her favorite beauty products and techniques, as well as her experiences with various skincare treatments. She's also collaborated with numerous beauty brands and has a strong following among those interested in natural, minimalistic beauty.

Notable Accomplishments:

4+ million subscribers on YouTube

Known for her natural, effortless makeup looks

Collaborated with major beauty brands such as Glossier and Sunday Riley

Strong following among those interested in natural, minimalistic beauty

@EmmaChamberlain - Emma Chamberlain

Emma Chamberlain is an American beauty YouTuber and social media personality. She's known for her bubbly personality and her love of all things beauty. Her content often features her sharing her favorite beauty products and techniques, as well as her experiences with various skincare treatments. She's also collaborated with numerous beauty brands and has a strong following among teenagers and young adults.

Notable Accomplishments:

5+ million subscribers on YouTube

Known for her bubbly personality and love of beauty

Collaborated with major beauty brands such as Sephora and Ulta

Strong following among teenagers and young adults

@TatiWestbrook - Tati Westbrook

Tati Westbrook is a renowned beauty influencer and makeup artist known for her impeccable taste in makeup and skincare. Her content often features in-depth product reviews, tutorials, beauty tips and hauls. She has collaborated with several prominent beauty brands and has a strong following among beauty enthusiasts.

Notable Accomplishments:

Built a massive following on social media with over 12 million followers on Instagram

Created viral content, including videos and tutorials that have reached millions of views

Launched her own makeup brand, Tati Beauty, with a range of products such as eyeshadows, lipsticks, and highlighters

Collaborated with major beauty brands, including MAC Cosmetics, NARS, and Urban Decay

Won beauty awards, including the title of "Beauty Influencer of the Year" at the 2019 Beauty Awards

Named as one of the most powerful people in beauty by Forbes magazine in 2020

Started a podcast, "The Tati Show," discussing beauty, pop culture, and personal life

Opened up about her struggles with anxiety and depression, raising awareness about mental health issues

Supported charitable causes, including NAMI and the Trevor Project

Launched a clothing line, "Tati's Closet," selling her own merchandise, including t-shirts, hoodies, and accessories.

How Influencers change the beauty Industry

The beauty industry is constantly evolving and adapting to the changing needs and preferences of consumers. One of the major factors that has influenced the beauty industry in recent years is the rise of online influencers, especially on social media platforms such as Instagram, YouTube, and TikTok. Influencers are individuals who have a large and engaged following on social media, and who create and share content related to beauty products, trends, and tips. Influencers can have a significant impact on the beauty industry and culture, as they can:

•  Shape consumer behavior and preferences. Influencers can influence the purchasing decisions of their followers, by recommending, reviewing, or demonstrating beauty products and services. According to a survey by Influencer Marketing Hub, 49% of consumers depend on influencer recommendations when shopping for products. Influencers can also influence the tastes and styles of their followers, by introducing, popularizing, or creating beauty trends and looks. For example, James Charles, one of the top beauty influencers on Instagram and YouTube, is known for his creative and colorful makeup looks, which have inspired many of his fans to experiment with makeup.

•  Challenge and diversify the beauty standards and norms. Influencers can challenge and diversify the beauty standards and norms that are often imposed by the mainstream media and the beauty industry, by representing and celebrating different types of beauty, such as different skin tones, body shapes, genders, ages, and cultures. For example, Jackie Aina, one of the top beauty influencers on Instagram and YouTube, is a vocal advocate for black women and people of color in the beauty industry, and has been instrumental in calling out brands and influencers for their lack of diversity and representation.

•  Collaborate and innovate with beauty brands and professionals. Influencers can collaborate and innovate with beauty brands and professionals, by co-creating, endorsing, or promoting beauty products and services. Influencers can also provide feedback and insights to beauty brands and professionals, based on their own experience and expertise, as well as the opinions and needs of their followers. For example, Huda Kattan, one of the most influential and successful beauty influencers in the world, started her career as a makeup artist and blogger, and then launched her own beauty brand, Huda Beauty, in 2013. Huda Beauty is now one of the most popular and profitable beauty brands in the world, with products ranging from eyeshadow palettes, lipsticks, foundations, to skincare and fragrances.

Influencers are not only consumers and creators of beauty content, but also leaders and changemakers in the beauty industry and culture. By using their platforms and voices, they can shape, challenge, and diversify the beauty landscape, and collaborate and innovate with beauty brands and professionals. Influencers are the new beauty icons, and they are here to stay.

Why there is so much drama in Beauty Influencers world

The beauty industry is a highly competitive and lucrative market, where brands and influencers are constantly vying for attention, sales, and loyalty from consumers. This can create a lot of drama and controversy, as influencers may clash with each other, with brands, or with their own followers, over various issues, such as product quality, authenticity, ethics, or personal values. Some of the reasons why there is so much drama in the beauty influencers world are:

•  The power and influence of social media. Social media platforms, such as Instagram, YouTube, and TikTok, have given influencers a huge platform to reach and engage with millions of followers, who trust and admire them for their beauty expertise and opinions. However, social media also exposes influencers to a lot of scrutiny, criticism, and backlash, from both their fans and their haters, who may question their credibility, integrity, or morality. Social media also amplifies the drama, as influencers may use their platforms to call out, expose, or feud with other influencers or brands, creating a lot of buzz and drama for their followers to watch and comment on.

•  The pressure and expectations of the industry. The beauty industry is a fast-paced and dynamic industry, where trends and consumer preferences change rapidly, and new products and innovations are launched frequently. This puts a lot of pressure and expectations on influencers, who have to keep up with the latest developments, and deliver high-quality and relevant content to their followers. Influencers also have to balance their creative and personal vision, with the demands and interests of their followers, as well as the brands and sponsors they work with. This can create a lot of stress and conflict, as influencers may struggle to maintain their authenticity, originality, or independence, or may face criticism or backlash for their choices or actions.

•  The personality and values of the influencers. Influencers are not just content creators, but also personalities and brands, who have their own style, voice, and values. Influencers may have different opinions, preferences, or beliefs, that may clash or conflict with other influencers, brands, or consumers. Influencers may also have different motivations, goals, or ethics, that may influence their decisions or behaviors. Influencers may also have different levels of professionalism, maturity, or responsibility, that may affect their reputation or credibility. These factors can create a lot of drama and controversy, as influencers may disagree, argue, or compete with each other, or may offend, disappoint, or betray their followers or partners.

The beauty influencers world is a fascinating and exciting world, where beauty enthusiasts can find inspiration, education, and entertainment from their favorite influencers. However, it is also a world full of drama and controversy, where influencers may face various challenges and conflicts, that may affect their image, career, or relationships. The beauty influencers world is not always pretty, but it is always interesting.

Conclusion

In conclusion, the beauty industry is constantly evolving, and staying up-to-date with the latest trends and products can be overwhelming. That's why we've put together this guide to the top beauty influencers to follow, featuring some of the best in the business. From tried-and-true veterans like Tati Westbrook and NikkieTutorials, to rising stars like James Charles and Emma Chamberlain, our list has got you covered. Whether you're looking for inspiration, education, or just some good old-fashioned entertainment, these influencers are sure to deliver.

By following these beauty influencers, you'll not only stay informed about the latest products and techniques, but you'll also get a front-row seat to the latest industry trends and insights. And who knows, you might even discover a new favorite product or brand that becomes a game-changer for your beauty routine.

So what are you waiting for? Take a few minutes to check out the influencers on our list, and don't forget to hit that subscribe button to stay up-to-date with their latest content. Trust us, your beauty routine will thank you.

We hope you found this guide helpful and informative. If you have any feedback or suggestions for future blog posts, please don't hesitate to reach out. We'd love to hear from you! Until next time, happy reading and glowing!